Hi there.

I'm a Palo Alto-based UX designer with 13 years of  experience designing for mobile, desktop, web, voice and IoT consumer products.

I believe in empathy for the customer, keeping it focused and simple, white space, personalization, adapting to the context, honesty, friendliness, speed and ease, fit and finish, ubiquity, launching and learning, and data-driven design.

I have a passion for behavior design, using triggers and building habits to positively impact behavior. I've enjoyed delving into the IoT world, designing a network of interacting devices that take into account the ambient environment and household relationships. I've also begun exploring what it means to build a product that people trust.